Exploratory Research on Optimizing the Membership Service System of Health Science and Technology Societies from the Perspective of Social Interaction Theory—A Case Study of Membership Development and Service Practices at the Shandong Medical Association
In response to the widespread issues of monotonous member activities, homogeneous services, and low participation rates in health technology societies, this study explores innovative pathways for member services by applying the “Interaction-Feedback-Co-creation” framework of social interaction theory, using the Shandong Medical Association as a case example. The research indicates that by implementing the “Member Service Express” branded initiative—organizing expert teams to conduct academic lec...更多
In response to the widespread issues of monotonous member activities, homogeneous services, and low participation rates in health technology societies, this study explores innovative pathways for member services by applying the “Interaction-Feedback-Co-creation” framework of social interaction theory, using the Shandong Medical Association as a case example. The research indicates that by implementing the “Member Service Express” branded initiative—organizing expert teams to conduct academic lectures, discussion sessions, and field research in hospitals, a two-way symbolic feedback channel is established. Through an information platform, the member system is interconnected with services such as committee recommendations and research project applications, providing multi-tiered and precise services. Additionally, efforts to strengthen emotional bonds through joint party building activities and an honorary system help foster a culture of academic community. Practice has shown that these measures significantly enhance member engagement and service effectiveness, offering a replicable model for optimizing member services in scientific and technological societies.收起
发文期刊《Exploratory Research on Optimizing the Membership Service System of Health Science and Technology Societies from the Perspective of Social Interaction Theory—A Case Study of Membership Development and Service Practices at the Shandong Medical Association》历年引证文献趋势图
